• Michael Sainsbury, China correspondent
• From: The Australian
• June 22, 2010 12:00AM

Event Zero Chief and Australian Technology Millionaire Lloyd Ernst. Picture: James Croucher Source: The Australian

AUSTRALIAN technology millionaire and entrepreneur Lloyd Ernst will this week launch his new green technology in China.

Mr Ernst is hoping to capitalise on a lucrative $1 trillion market but there are concerns by China-based business people that Australia is not taking advantage of the opportunity in the world's third-biggest economy.

Mr Ernst's latest company, Event Zero, will release computer management software Green Trac, which was developed in Australia and China and saves companies money on energy by improving the management of computer fleet downtime.

But others are missing out.

China is Australia's biggest trading market, with two-way trade worth $85 billion last year. Late last year, China passed Japan to become Australia's biggest exports market.

The vast majority of Australia's trade is in resources and education services and, despite an opportunity in green and clean technologies in China that the Australian Chamber of Commerce in Beijing has estimated at $1 trillion over the next decade, the group believes Australian firms could significantly improve their exploitation of the market.

"The opportunity here is enormous, in Australia you get excited about a fleet of 10,000 computers, here that's the entry level," Mr Ernst told The Australian. "We have no competition at this stage because none of our competitors have a Chinese version of their software."

In many ways China, is leading the world in seeking out developing and deploying green technology as well improving its poor energy efficiency with hundreds of billions of dollars committed to a wide range of programs.

"There's enormous opportunities for Australia in the green sector in China," said Mina Guli, Austcham director and investment chief at clean energy fund Peony Capital. "Unless we take action now, there's a very real danger we will be left behind as the US and Europe move to fill the gap. We ignore immediate action at our peril."

Ms Guli said there were significant opportunities for Australian business, all of which would develop jobs and economic growth. "When we talk to Chinese companies they want German, Spanish and US technology, Australia is not really on the radar," said Tom Lacock, a Beijing-based climate-change partner at global law firm Norton Rose.

Brisbane-based Event Zero was founded in 2005 by Mr Ernst and software developer Dave Tucker and has about five other private investors.

It is Mr Ernst's second crack at the Chinese market, which he has been working in since selling data centre group Web Central for $45 million in 2004. His Sinocode web development business that has been running in Beijing since 2004 has morphed into part of Event Zero after struggling when the global financial crisis hit.

The software uses a combination of network managers and PC users to manage the efficiency of PCs, giving users a real time "efficiency score". A survey of 3400 Chinese computer users by Australian research firm Brand Management found that more than 80 per cent of users did not turn off computers or monitors at night or during lunch breaks.

Trials of the Green Tac software have shown savings of $36,300 on an improvement of efficiency from 67.83 per cent to 98.13 per cent. A company would also reduce its C02 emissions by 176,640kg.

Green Tac is based on an new technology called event processing that uses small parts of multiple data bases to real time information rather than the cumbersome and slow process of mining massive data bases. Mr Ernst predicts it is the future of data mining.

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